Nottingham-based PR agency Redbrick Communications is stepping up to donate consultancy expertise to Framework, the charity working tirelessly to change lives for the better and tackle homelessness across the East Midlands.
Redbrick Communications will be helping Framework – which delivers housing, health, employment, support and care services to people with a diverse range of needs – with strategic advice and media outreach to raise awareness of its work on a local, regional and national level.
The announcement of the partnership coincides with reports indicating numbers in temporary accommodation in England have hit a record high, and as the charity looks ahead to its flagship fundraising event Framework’s Big Sleep Out (7 October 2023), as well as launching its Winter Appeal on World Homeless Day (10 October 2023).
Claire Eden, head of fundraising and communications at Framework, says: “As a small team, we are incredibly grateful to Redbrick for donating their time and expertise. We look forward to working closely with them to help us on our mission to end homelessness and tackle disadvantage. With the cost of living and housing crisis once again hitting the headlines, it has become ever more important for us to continue to support people and our communities.”
Work has already seen Redbrick Communications help publicise activities including the support of young fundraisers; a press call with corporate partner Tesco offering welcome packs and home comforts for first-time residents of Framework accommodation, and another Redbrick client DHP Family being honoured in the naming of new accommodation for long-term rough sleepers, thanks to the fundraising efforts of the charity music festival Beat The Streets.
Next up is Framework’s Big Sleep Out, the charity’s flagship fundraising event which aims to raise vital funds to get rough sleepers off the streets. As well as getting the word out to encourage businesses and individuals to sign up, a team from Redbrick will be spending the night in sleeping bags at Nottingham Racecourse on Saturday 7 October.
Liz Bee, account director at Redbrick Communications, says: “No one can have failed to see the growing number of people sleeping on the streets. Having seen firsthand how Framework is changing lives devastated by homelessness and giving people a chance of a better future, we knew we wanted to try and help make a difference. We’re excited to be working with the comms team to help shine a light on the issues and the support needed to provide long-term sustainable solutions.”
In addition to offering PR support to Framework, the agency will also lend its expertise through social media marketing and crisis communications services, as well as general consultancy advice.
