Nottingham-headquartered software company Ideagen has announced an expanded three-year partnership with Nottingham Rugby Club, becoming the primary sponsor of the championship team.
Under this new agreement, Ideagen will be the front-of-shirt sponsor for both home and away kits and the main sponsor at The Bay, the home ground of the club. The new kit gets its first run out against Leicester Tigers at Welford Road next Friday.
Ben Dorks, Ideagen CEO and regular at The Bay, said: “We’re delighted to be strengthening our ties with Nottingham Rugby Club.
“Community, ambition and adventure are our company values, and our relationship with Nottingham Rugby is a great example of bringing this to life. Ideagen colleagues have loved supporting the team from the sidelines on matchdays and we’ve been able to work with the club to grow our education programme, showcasing the connection between sport and technology and the importance of teamwork and respect.
“We’re proud to support the team through this expanded sponsorship and look forward to many more successful seasons together.”
Nottingham Rugby Chairman, Alistair Bow, added: “Nottingham Rugby are delighted to be working with Ideagen, an organisation that shares our passion for the city. There are exciting times ahead for the club and Championship Rugby as a whole and Ideagen will play a key part in supporting us on our journey.
“We are proud to be partnering with them and look forward to the impact we can make both on and off the pitch with the local community.”
Ideagen’s relationship with Nottingham Rugby also extends beyond sponsorship. Will Yarnell, Commercial Compliance Manager at Ideagen, plays as the squad’s scrum-half and has recently re-signed for the 2024/25 season.
Will said: “It’s fantastic to see the business continue to support the club with this sponsorship. Both Ideagen and Nottingham Rugby serve as key pillars of the local community, and it’s great to see home-grown organisations supporting one another.
“Many of my Ideagen colleagues have already enjoyed visiting The Bay to watch some amazing rugby in action. I hope that even more will have the chance to experience it in the future.”
Ideagen, who are also shirt-sleeve sponsors of Premier League football club Nottingham Forest, have their global headquarters based in Ruddington. They have been a significant supporter of Nottingham Rugby Club since 2022. Initially partnering as a premium sponsor, the Ideagen logo has featured on the team’s shirts for the last two seasons.
