Vaillant Live has been unveiled as the new name for Derby’s new flagship Becketwell venue, in a multi-year deal.
A 3,500 capacity destination for concerts, family events, sports and conferencing, Vaillant Live will bring a world-class, purpose-built entertainment venue to Derby. The venue is owned by Derby City Council, operated by Legends and ASM Global, and sponsored by local heating manufacturer, Vaillant.
The new name comes as Vaillant becomes the sole sponsor of the brand new venue space. Having been located in Derby’s neighbouring town in Belper since 1964, this year will see the heating provider further expanding its manufacturing facilities, continuing its investment in Derby and the surrounding areas.
The five-year sponsorship of the Derby venue will support Vaillant in its mission to support the local community, whilst being the leading heating systems manufacturer in the UK. With the UK’s focus on net zero and reducing carbon emissions, Vaillant manufactures boilers and heat pumps, providing highly efficient heating solutions for homes around the UK encouraging homeowners to take a more sustainable route to heating their homes.
This new opportunity with Legends and ASM Global will see Vaillant’s Hare take pride of place throughout the new venue, providing new opportunities for the local community to engage with the manufacturer and learn more about their heating system.
Marcus Sheehan, General Manager at Vaillant Live said: “As we prepare to open the new venue, we are delighted to forge this partnership with Vaillant – a local business built on outstanding quality and longevity. This resonates with us as a venue, and we’re very much looking forward to working with the Vaillant team as we bring the very best in live entertainment to the heart of Derby.“
Henrik Hansen, Managing Director at Vaillant Group UK and Ireland, said: “We are proud to partner with Legends and ASM Global to bring this incredible venue into the heart of Derby. As a large employer and a manufacturer with a long-standing heritage in the region, supporting the local area and its regeneration is important to us.
“Further demonstrating our commitment to the area, we have recently opened a new manufacturing plant at Indurent Park, Derby. Sponsoring the Vaillant Live venue is a perfect opportunity to reinforce our activities and focus our involvement with the community.
“We hope that the Vaillant Live venue will increase awareness of Vaillant, not only for playing a role in the region’s economy but also providing entertainment to the City of Derby and its surrounding areas.
“We look to create heating systems that make people’s homes warm and cosy through our heat pump and boiler technologies and keep our customers at the forefront of our decisions. This new venue will look to reach our customers in different ways outside of their home through entertainment so that they can create warm memories with their friends and families.”
Councillor Nadine Peatfield, Leader of Derby City Council and Cabinet Member for City Centre, Regeneration, Strategy and Policy, said: “We’re thrilled to welcome Vaillant to the Becketwell team! Securing a naming partner is a fantastic addition to Derby’s new city centre venue and we couldn’t be happier that a locally-based company has the honour.
“With their headquarters in Belper and manufacturing site at Indurent Park Derby just outside of the city centre, Vaillant have already invested heavily into Derbyshire and I’m really pleased to see this continue.
“I can’t wait to see Vaillant Live officially opened and for residents and visitors to Derby to begin enjoying live music and events in our fantastic new venue.”
