Nottingham-based digital PR company, Jennie Holland PR, is working with Birmingham-based charitable organisation Be;Live, in the build up to its first-of-its-kind, live mental health event, taking place in Birmingham next weekend (2 April).
Jennie Holland PR, which has a wealth of experience in the not-for-profit sector, has been appointed to provide digital PR services on a pro-bono basis for Be;Live, to build awareness and maximise ticket sales for the upcoming event.
Be;Live was founded by James Crystal, who began the organisation after suffering abuse as a teenager which manifested into several years of substance misuse and criminal activity, eventually leading to a prison sentence and a diagnosis of PTSD and depression.
Now aged 28 and five years sober, James’ and the event’s aims are simple; to educate, inspire and empower people around the topic of mental health and ultimately contribute to reducing the UK’s stark mental health statistics.
Be;Live brings together not only professionals and specialists but also those with lived experiences, who have survived serious adversity, to share their stories, support and advice in order to change the way we all see mental health, providing tools for attendees to take the first steps in creating positive mental health.
Taking place at Gas Street Central in Birmingham on Saturday 2 April 2022, the event – which can be attended in person or virtually – will feature a range of guest speakers, including former Sky Sports presenter Simon Thomas and ex-premier league footballer Clarke Carlilse among many others, who will be sharing their own personal stories around mental health.
Jennie Holland PR is providing publicity services to Be;Live by securing print, online and broadcast media coverage for the event as well as influencer marketing services.
Georgina Mackintosh, senior PR manager at Jennie Holland PR, said: “We are honoured to be working with Be;Live – James is a hugely inspiring and humble individual who, after going through traumatic events and facing mental health struggles of his own, is now striving to help others and let them know that no one has to go through hardship alone.
“As a Midlands-based digital PR team, we are proud to be able to offer our expertise to help promote this unique and important event – which is open to everyone and free for students.
“Be;Live is an event unlike anything the UK has seen before and it will make a real impact on people’s lives, both those who want to improve their own mental wellbeing but also those who simply want to have a better understanding of mental health to support friends and family. We look forward to attending this year and for years to come.”
James Crystal, founder and Managing Director of Be;Live, said: “We’re overwhelmed with the amount of support we’ve had from businesses who are extending the work from our small team here at Be;Live.
“The team at Jennie Holland PR have delivered so much more than we could have hoped including an interview with Global and several PR pieces in press to help drive awareness of our event. It goes without saying, it’s the people behind these supportive brands who have understood how important an event like Be;Live is and we honestly felt Jennie and her team were just as passionate about our cause as we are. We’re eternally grateful for all of their support.”
Ticket sales and brand sponsorship of the event will raise funds for independent mental health charities who provide free mental health services on the front line. In person event tickets start from less than £23, and virtual event tickets costs just over £10. Further information about the event can be found at www.belive.org.uk.
