Jomast has appointed FHP as official joint agents of Elder Way – a pivotal site in Chesterfield town centre which has been redeveloped by the regeneration specialist into leisure and retail units.
FHP is the dominant retail and leisure agent within the Midlands, with offices in Nottingham, Birmingham and Derby, and has won the EGi East Midlands Most Active Retail Agent award for the last 13 years.
FHP will now work alongside WSB Property to jointly market the Elder Way scheme nationally to potential occupiers.
There are currently a number of leasing opportunities available at the 21,761 sq ft scheme, from smaller E Class and Sui Generis Bar units of 1,420 sq ft upwards to larger units of up to 4,704 sq ft.
Alan Pearson, director and head of retail and leisure at FHP, said: “We are pleased to partner with WSB Property to introduce Elder Way to a wider audience across the East Midlands. The units are suitable for a variety of uses following the change of the use class order which opens this up to office and clinical use, alongside the traditional retail and leisure use.”
Jomast has transformed the former Co-op department store into a landmark mixed-use leisure scheme comprising seven street-level units and a 16,285 sq ft basement. The site is being marketed to food and drink, and gym operators as well as retailers.
Constructed in the 1930s, the site has a mock-Tudor frontage and is as renowned as the town’s crooked Spire church.
A Premier Inn hotel already occupies the upper two floors of the building where it has been successfully operating since 2019. Recently Premier Inn owner Whitbread reported that its first-quarter sales came in ahead of last year’s figures, supported by strong demand for travel and leisure and robust performance of its UK hotels.
Elder Way is one of the key developments within Chesterfield Borough Council’s £60 million Northern Gateway Scheme which includes a new multi-storey car park, completed in 2021, and an Enterprise Centre opened in 2022. The Enterprise Centre, which has 32 office suites, is recording near 100% occupancy just 12 months after opening. Both the Enterprise Centre and Saltergate multi-storey are located within a two-minute walk of Elder Way.
Mark Hill, commercial property director of Jomast added: “We’re committed to creating developments and regenerating properties that have a transformative effect on towns and cities and Elder Way embodies this. It is a pivotal site both in the town centre and the Northern Gateway scheme in Chesterfield.”
