Sunday, September 8, 2024

Burton RBS building sold to aid Solesmith brand expansion

Burton upon Trent commercial property agents and consultants, Salloway have completed the sale of a 5,671 sq ft two storey modern office/retail property in Burton town centre to local business, Solesmith.

The move opens up an opportunity to grow a corporate merchandise and embroidery services side to the thriving business.

The property is located at 38-41 Station Street, Burton and was formerly occupied by RBS, with recruiter Pertemps previously occupying the first-floor space.

Solesmith are a local, well-established cult personalised gifting brand, conceptualized and founded by proprietor Lauren Dorling in 2014 when she realised there was a huge gap in the personalised gift market, an often-overlooked fashion accessory and gift opportunity – Great Socks.

As the sock business has grown, ranges have been developed to include underwear, slippers, homeware and cosy loungewear with magical personalised touches. Solesmith now have gift ranges that they design and make for major high street brands such as Next, Joules, Dunelm and John Lewis.

Lauren Dorling, proprietor of Solesmith, said: “What started as a sock brand has grown amazingly. All of our gifts are designed, photographed and personalised to order in our local workshop by our experienced, lovely skilled team.

“We have invested a lot in technology and systems but are at capacity in our current business premises in Burton and have been struggling to find the right property locally to purchase for our very much needed business expansion and relocation. Luckily, Salloway were able to provide us with the solution to our property needs!

“The new premises offer Solesmith room to grow as a design and online gifting business with more space, and an in-house photography studio. Alongside that we will have more focus on growing our sister brand Podsmith.co.uk, which specialises in corporate merchandise, workwear, embroidery services and product brand development for fellow independent businesses.

“The new property is ideally located in Burton town centre to enable us to offer potential customers an interactive retail showroom facility to visit, to see first-hand the unique products we offer and to discuss personal design requirements for individual personalizing of our range of gifts and merchandise. We feel really passionate about our local area and working closely with other local businesses and customers to collaborate and grow opportunities here.

“It was great to work with Salloway, another Burton business who really knows the market here and who helped the sale.”

Responsible for brokering the sale, Anwar Hussain, associate partner at Salloway, added: “As a former bank comprising just under 6,000 sq ft, this property attracted a lot of interest. It really is great to see a local independent business become established not only in the local market but thriving nationally through its supply to major High Street brands and its online presence. We wish Lauren and her team the very best.”

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