Chesterfield is set to capitalise on the ‘flight to prime’ trend by businesses looking for high quality office space in the aftermath of COVID-19, with the launch of a brand-new digital marketing campaign.
With 81% of UK businesses agreeing they need to implement a new workplace strategy, following the lockdown-induced Work From Home movement, Chesterfield’s new campaign aims to prove it has the space to suit office requirements in the town as well as offering a central location and excellent road and rail links.
The new office campaign aims to reach national businesses looking for regional satellite office space as well as local start-ups and established businesses looking to expand.
The campaign, which is part-funded by the European Regional Development Fund, has been developed by Destination Chesterfield is partnership with Chesterfield Borough Council and Derbyshire Economic Partnership.
Chesterfield newest office developments, One Waterside Place and The Enterprise Centre both feature in the new campaign. Due to be completed later this year, they bring more than 100,000 sq ft of additional office space to Chesterfield’s offering.
The Government’s work from home advice was lifted on Thursday 27 January in England after being in place for nearly two years. With many organisations expected to adopt a work from home/office hybrid approach, demand has increased for flexible, modern large floor plate working space which is easily adaptable and has Covid measures in place.
Launching the campaign, which has been designed by digital agency Defeye Creative, Dom Stevens Destination Chesterfield Manager said: “Progress on the new office developments continued throughout the pandemic and this has put Chesterfield in an excellent position to capitalise on the changing demands for office space post Covid.
“People have been exposed to new ways of working, prompting companies of all sizes and sectors to completely rethink their workplace needs. People now want more choice in how, when and where they work, and we can meet this demand in Chesterfield.”
“With the new office developments at Waterside, the Enterprise Centre and The Glass Yard, alongside existing office provision, Chesterfield can now cater for businesses at every stage of their life cycle – from incubation stage to maturity.”
Councillor Tricia Gilby, Leader of Chesterfield Borough Council, added: “Chesterfield is a fantastic option for businesses whether they are looking to start, relocate or grow. We have a strong community, a skilled workforce, fantastic transport connections and a bright future. We’ve seen recently that the quality of life particularly for young families is unmatched and together all these factors show that Chesterfield is open for business. We are in an excellent position to recover from the pandemic and welcome new businesses and residents to our borough.”
