Lovevery, the early childhood brand, has invested in the UK, opening a logistics centre in the East Midlands.
The expansion and investment into the UK sees its first local fulfilment centre open at Magna Park Lutterworth, as a part of the expansion plan by supply chain expert, Bleckmann, who provides end-to-end logistics solutions for retail and lifestyle brands, such as Lovevery.
The move by startup, Lovevery, to join other recognisable brands at Bleckmann including Gymshark, follows its successful US $100m Series C raise, announced last October.
To date, all Lovevery product shipments into the UK have been processed via its European HQ, based in the Netherlands, which at times became challenging, due to Brexit and COVID-19. The strategic move to shift all UK orders via Bleckmann will improve delivery times and keep shipping costs localised, and any Brexit related limitations which have caused delays and additional costs to date, to a minimum.
Jessica Rolph, co-founder of Lovevery, said: “Our early learning program has become an essential resource for parents in 30 markets worldwide. Our goal is to keep expanding, creating new products that serve children all over the word for more years of their early development. Our long-term vision is to support every part of the parenting experience throughout early childhood. We want to be truly accessible to as many families as possible.”
