< Previous East Midlands Business Link www.eastmidlandsbusinesslink.co.uk AUTOLINK The Ferrari Purosangue A thrilling and luxurious driving experience Fast Facts • Max speed: 193 mph • 0-62 mph: 3.3 secs • Fuel economy: 20.7 mpg • Engine layout: V12 6.5-litre (naturally aspirated) • Max. power (PS): 725 • CO2: 393 g/km • Price from: £313,000 On the Road. When Ferrari celebrated its 75th anniversary in 2022, the iconic marque unveiled the Purosangue, a remarkable addition to its illustrious lineup of 2+2 cars. With a perfect blend of performance, driving pleasure, and comfort, the Purosangue embodies the very essence of the Ferrari DNA, earning its name, which translates to 'thoroughbred' in Italian. Unlike many vehicles' front-engine layout, the Purosangue boasts a mid-front-mounted lump combined with a rear- mounted gearbox, creating a superb transaxle configuration. This unique engineering boosts the car's driving dynamics and delivers the exhilarating experience enthusiasts like us have come to expect from Ferrari. The Purosangue's powerhouse is none other than a naturally aspirated V12 mill. With a mind-boggling output of 725 horses, the Ferrari delivers pulse-racing performance throughout its range. Acceleration figures are utterly staggering, clocking in at 3.3 seconds from zero to 62mph. www.eastmidlandsbusinesslink.co.uk East Midlands Business Link AUTOLINK But it's not just about the numbers; the Purosangue offers the legendary Ferrari engine soundtrack that excites all mere mortals - inside and outside the car. Put it this way, get used to heads turning if you can afford one of these! Inside, the Purosangue has a roomy cabin, featuring four heated electric seats designed for utmost comfort. The rear-hinged doors enable easy access, and the biggest boot ever seen on a Ferrari, combined with folding rear seats, ensures practicality without compromising the Italian's athletic essence. What's more, the driving position is intimate and low, always connecting you to the car's dynamic capabilities. In terms of features, the Purosangue sets a new standard for opulence in the segment. The Burmester audio system lifts the driving experience even further, while the Alcantara upholstery, made from recycled material, reflects Ferrari's commitment to sustainability. This Ferrari is not just an awesome vehicle; it's a revolutionary statement that redefines what a four-door, four-seater sports car can be. With colossal performance, unparalleled comfort, and a whole host of innovative features, the Purosangue stands out - especially on the highways and byways of Lincolnshire - in a big way. Ferrari has once again proven that it can deliver a thrilling and luxurious driving experience, ensuring that the Prancing Horse remains at the forefront of automotive excellence. East Midlands Business Link www.eastmidlandsbusinesslink.co.uk You will learn: how to review and green your procurement strategy, how to engage and communicate with suppliers, and how to manage client requests about carbon performance. You will have the opportunity to gain valuable insights from experts, to ask questions relevant to your organisation, meet other local businesses, and learn about support from the Low Carbon Lincolnshire programme. For more information visit www.businesslincolnshire.com/events/ event-details/?id=4540& navigatedFromSearch=true Making the Most of Google Analytics Wednesday 4 December Best Western Plus Buxton Lee Wood Hotel, Buxton Google Analytics is a very powerful platform to gain insight into your website visitors, how they got there and what they did. This data can be used to improve your website, helping you to retain visitors and improve their conversion rate, ultimately generating more business from your website. This workshop explores the main reports in Google Analytics (GA4), explaining what they mean and how to use them, as well as working through how Enterprising Women Winter Social Tuesday 3 December Lumbers, Leicester Step into the festive spirit with the Enterprising Women Winter Social, a premier afternoon tea and networking event designed for women entrepreneurs, business leaders, and aspiring professionals. This event offers the chance to unwind, indulge in a delightful afternoon tea, and make valuable connections with like-minded women. For more information visit www.emc-dnl.co.uk/ events/enterprising_women_winter_social1 027056039/ Scope 3 Emissions: Engaging with Your Suppliers and Customers Tuesday 3 December Online Are you a small-medium business owner in Lincolnshire or Rutland who wants to learn how to create a sustainable supply chain for your business? If so, join one of a series of 2-hour virtual workshops accompanying in-person sessions in 2024. events to set it up and the options required to get the most from your data. For more information visit www.d2n2growthhub.co.uk/events/makin g-the-most-of-google-analytics-hp/ How to Drive Carbon Reduction and Sustainability in your Business Thursday 5 December Derby Conference Centre, Derby Carbon management is becoming increasingly important in the business © stock.adobe.com/Me studio Selecting the Right Social Media Tools to Help you Tuesday 3 December Online You know you need to use social media to help promote your business, but perhaps you’re worried that the choice is too overwhelming. How do you know which platforms to use for your target market? In this free webinar you’ll get a summary of the major platforms, who is using them and what businesses can use them for so that you can choose which platforms you should focus on and which ones you can avoid. For more information visit https://bizgateway.org.uk/events/east-midlands-chamber- selecting-the-right-social-media-tools-to-help-you/ © stock.adobe.com/escapejajawww.eastmidlandsbusinesslink.co.uk East Midlands Business Link world. What steps are you taking to drive carbon reduction and sustainability in your business? Whatever stage you are at, fear not! Help is at hand from this Nottingham Trent University workshop. For more information visit www.d2n2growthhub.co.uk/events/carbon- management-in-business-derby/ How to Protect Your Business Legally Tuesday 10 December Wilkin & Chapman, Lincoln This workshop is designed for legal professionals, business owners, and individuals interested in enhancing their understanding of contemporary legal issues, with a special focus on data protection. Expert speakers from Wilkin & Chapman will cover a range of topics, including the latest developments in corporate law, with particular emphasis on data protection regulations and best practices. For more information visit www.businesslincolnshire.com/events/event- details/?id=4579&navigatedFromSearch=true AI-Powered Marketing Wednesday 15 January Online This 2-hour online and interactive workshop is designed to empower creative leaders with the knowledge and skills to leverage AI in their marketing strategies. This session will include hands-on activities and practical insights into the benefits and use cases of AI in marketing. For more information visit https://www.businesslincolnshire.com/events/event- details/?id=4673&navigatedFromSearch=true Harnessing AI for Business: Practical Applications and Legal Insights Tuesday 3 December Dronfield Hall Barn, Dronfield Discover the transformative power of Artificial Intelligence and Large-Language Models in business operations. Aimed at professionals across multiple industries, this session will explore using AI to enhance data analysis, streamline processes, and foster innovation. For more information visit www.d2n2growthhub.co.uk/events/harnessing-ai-for- business-practical-applications-and-legal-insights/ © stock.adobe.com/GamePixel Nottingham Manufacturing Network Wednesday 11 December University of Nottingham - Jubilee Campus, Nottingham The Nottingham Manufacturing Network forms part of the umbrella East Midlands Manufacturing Network which is led by East Midlands Chamber. It unites local manufacturers, enabling members to harness the cross-industry, business, engineering and manufacturing knowledge necessary to evolve and expand. For more information visit www.emc- dnl.co.uk/events/tmpl_-_nottingham_ manufacturing_network4062460511/ Here’s Frazer’s collection of the weird and wonderful ‘news’ that came his way over the last few weeks. And finally The world of Frazer © stock.adobe.com/ Maryna © stock.adobe.com/ Nuchylee Workplace fear Frazer receives a lot of studies in his inbox, including the rather strange, or in this case scary. It turns out that there is one thing in the office that as many as a third of workers are afraid of: using the bathroom for a movement. The research from QS Supplies, surveying employee toilet habits, additionally indicates how toilets are a worry for employers too, with companies losing an estimated average of over £2,800 per remote employee and over £2,200 per in-office employee annually due to time spent in the loo during work hours. The surprisingly detailed study also shared the industries seeing the greatest costs for bathroom breaks, with the leader being tech, followed by marketing and finance, while men incur a greater estimated yearly expense from workplace bathroom breaks than women. 54 East Midlands Business Link www.eastmidlandsbusinesslink.co.uk © stock.adobe.com/NAN Capitalising on politics A cruise company is capitalising on election results by offering frustrated U.S. voters an escape plan, covering the length of a presidential term. The cruises make a blatant play for Democrat custom with tongue in cheek tours including ‘One-Year Escape from Reality’, ‘Two-Year Mid-Term Selection’, ‘Three-Year Everywhere but Home’, and ‘Four-Year Skip Forward’. Not to rock the boat, the company has however stated that it began working on the marketing campaign prior to the election and would have run it regardless of who won, emphasising it is not actually meant to be a political campaign. Whether it is or not, sometimes everyone needs a break from politics, no matter who they support! A cheesy job With the world full of peculiar job listings, it is Frazer’s responsibility to share said opportunities with his dear readers. However, in this case, Frazer may well have found the dream side-hustle, particularly for those with a refined palate — a chance to become the ‘UK’s first’ cheese fondue tester! Anyone with a love for lactose (even if it doesn’t love them!) is being invited to apply for the brie-lliant role by booking platform DesignMyNight, with the successful applicant to take on the task of trying fondue across various venues, with more than £1,000 worth of fondue experiences to be snaffled. Who would want to miss out on such a gouda opportunity? Perhaps it could be the start of a career as a cheese fondue connoisseur! Subscribe now and receive Business Link every month, delivered to your door Delivery Details Name:............................................................................................ Position:......................................................................................... Company:...................................................................................... 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